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The Impact of Superbowl Ads on Apple

Posted on by Norma

Apple

The ad for the 1984 Apple Superbowl cannot be overstated. Namely from a scary industrial tool into a device that is accessible and fun to use at home. The commercial certainly contributed to Apple’s bottom line and paved the way for the company’s brand and identity as an accessible, empowering, and game-change technology company.

The Rise of The Home Computer

Before the Mac release, it was always touting iconic advertisements. Computers are industry-specific, large, heavy, and require special skills to learn. Apple’s phone intention with Mac is to create computers that are affordable and useful for everyone. Steve Jobs called Mac the beginning of technology democratization

How did the most memorable of Apple commercials – 1984 – play into this image? By casting existing technology as overpowering, controlling, and malevolent – the talking-head overlord of the commercial – director Ridley Scott tried to capture society’s current paradigm with regards to computer technology. Ridley’s evil technology personified was in control of the user, not the other way around.

The on-screen manifestation of Apple, in stark contrast, is an athlete – a woman – lean, powerful, and in control. The technology of the Mac itself? A hammer – the most simple and basic of tools, familiar to all, and useful beyond measure.

Apple as The Liberator

In the 1984 commercial, the Mac literally destroys the status quo, freeing the inhabitants of Scott’s world to live their lives without the yoke of controlling technology. Here, Apple acts as the liberator of society.

Macs let people interact with technology in their own way. To do the work that has to be done, without being bound by the design and the desires of the tech maker. Once again, this remains a big part of Apple’s brand and image.

Intuitive interfaces, friendly product design. And the epiphany that was user-created apps reinforces Apple’s liberator image. Though the advent of their pentalobular screw heads and other tamper-proofing measures do cast the company in a bit more of a Big Brother light than before.

Apple Products Favored by Consumers

Apple consumers view the company as friendly, supportive, and cool. They expect Apple products to be easier to use, nicer to look at, and better-supported than the alternatives.

Apple set these expectations for themselves with the Mac and cemented this image in the minds of consumers with a groundbreaking television commercial that has become a part of the modern zeitgeist.

The company hired Ridley Scott to create advertisements that reflected the image and culture they projected. But one wonders what the incredible and unexpected success they have encountered has sidelined the company to some degree. Would Apple still market themselves as the liberating underdogs if it weren’t for 1984? It’s hard to say.…

Changes in Hearing Aid Technology

Posted on by Norma

Aid Technology

Hearing aids have been around for decades, helping those who have begun to lose their hearing to be able to hear clearly. As times change, so do hearing aids. Changes in hearing aid technology continue to help those who need assisted listening devices.

All changes in aid technology are helping to lower the price and to make assisted listening devices more manageable. Tracking the changes in assisted listening device technology may help to talk some into hearing aids. While they may not want to get an assisted listening device. Recent technology changes may talk them into giving the technology a chance.

New Materials Lead to Price Drops

New materials continue to drop the prices of many of the more advanced assisted listening devices. As in other industries, as time goes on, the cost of technology has become cheaper, in turn making it easier for more affordable products available in the marketplace.

In-the-ear-aids (also known as ITE aids) used to be fairly expensive. These assisted listening devices were considered too expensive for young children with hearing issues as they could easily fall out, or would need to be changed as the youth got older and grew. Now, the assisted listening devices are made out of a cheaper material (silicone). Youth can now enjoy ITE aids without having to worry about high costs.

The Disappearing Act

Assisted listening devices continue to get smaller and more discrete as time goes on. For many years, the biggest complaint most people had against hearing aids was that they were too large. Often protruding out of the person’s ear. Companies are listening to hearing device users, and are trying to make assisted listening devices harder and harder to see.

Extended wear assisted listening devices and CIC (completely-in-canal) assisted listening devices are close to invisible. While still managing to give a clear hearing to their users. By eliminating the unsightliness previously associated with traditional methods of improving the function of the human ear. A major hurdle has been passed clearing the way for major improvements in artificial sound amplification.

Using Computers to Manage your Hearing

New types of assisted listening devices can now be programmed by a home computer utilizing special software installed on the user’s machine. If the user needs to change any of the settings for their hearing device, they can simply get log on their computer, open the software, and make the appropriate changes. These hearing aids help to put the power of customization in the hands of the user.

Radio in a Hearing Aid

Certain companies are working to utilize wireless technology with their hearing aids. They have begun to work to put FM radio capabilities in hearing devices. This would help to bring clear and crisp sound from the radio to the ear in a more sound efficient way.

Assistive Listening Systems

Assistive listening systems continue to grow in popularity as more begin to fight for the rights of those who need hearing aids. School lecture halls, some churches, and movie theatres have begun to use Assistive Listening Systems. These systems transmit sound from a stage or speaking area, making it easier for those with hearing issues to the idea behind changes in hearing device technology is simple.

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When Can Children Have Their Own Handphone?

Posted on by Norma

Handphone

Without a doubt, a handphone is a great way to keep in touch with kids anytime and anywhere. But does your child deserve to have a cellphone?

This is difficult for most parents. Because having a gadget isn’t just a matter of a child’s age. In making handphone decisions, you need to think beyond your child’s age.

We Recommend That Children Have Handphone When They Are 12

Indeed, there are no rules regarding how old children can have their own gadgets. Recent research in the US shows, 12 years is the right age for children to have cell phones.

At that age, the child is able to prepare their own lunch. Go to school by bus without needing to be escorted by your parents. As well as completing school assignments by yourself. This means that the child has begun to learn to be responsible for his life.

Limit The Use Of Handphone To Children

Regardless of the pros and cons of using a handphone. especially cell phones for children. A number of studies reveal that too much exposure to technology can cause children to become less concentrated. Experiencing cognitive and temperamental disorders. Therefore, if your child already has a handphone, limit it, and monitor its use.

Mother’s Role for Family

Mothers listen and talk to their children the most. Those dealing with various problems and concerns, overcoming arguments. And ensure that children are able to make friends and socialize well.

Similarly, in doing homework. About 82 percent of mothers are responsible for helping their children complete errands. Meanwhile, 73 percent of mothers have the duty to apply the rules at home. And 81 percent of mothers regulate their children’s internet usage.

We recommend that as parents we be more careful when giving freedom to children. giving cell phones related to the maturity of children. How the cellphone is used. As well as the ability of parents to understand how children use the gadget…

Choosing Quality Laptop Games

Posted on by Norma

Laptop GamesIntrigued by how to choose cheap but tough laptop games to play heavy games with? .It’s rather difficult. Because there are many extraordinary choices with all the variations.

Talking about gaming laptops. For those of you who are really confused about which one is good for playing games. Here I share tips on how to choose the best gaming laptop so you don’t get stuck with a laptop that is not suitable for playing games.

Select SSD Type Disk Not HDD

actually a laptop that uses a hard disk drive type disk. There is no problem if it is intended for casual work or just daily work. But it is very different if your goal of buying a laptop is to play games or video editing you have to install heavy software. therefore it is very important to choose the type of SSD (Solid State Drive).

Choose The Best Laptop Games Processor

The processor plays an important role in the success of playing any game. because if your laptop’s performance is bad. The running game will automatically experience problems such as intermittent or sudden stops.

Avoid Touchscreen Screen Type Laptop Games

Actually, the type of touchscreen laptop, if we use it for work, is not a problem. The problem with the type of touchscreen is that it consumes a lot of power. Usually, games average battery drain. it is recommended for users who are indeed the goal of buying a laptop for games. Avoid touch screen laptops. Except for jobs that really need quick access.

Choose Ram That Is Enough Large

Apart from smartphones, RAM also affects the performance of a laptop, especially for playing games. In other words, the larger the RAM size, the performance in operating anything will be much more stable and faster. Vice versa, a small ram will be difficult to play super heavy games like PUBG or PES 3

Have the Cooling System

A good air cooling system not only extends the life of the laptop but also optimizes the performance of the laptop itself so it doesn’t overheat. The use of a laptop for hours will cause heat, especially on the processor and GPU. This is where the cooling system plays a role in avoiding this.

Always Select Original Os Software

What is the difference between original and non-original os software ??

The original windows os software can automatically update the latest version of the window itself for free. Meanwhile, crack or pirated. The software cannot be updated to the latest version because it doesn’t have the original license key. Original os has more latest anti-virus updates. Performance updates, and of course safer than non-original ones.

Choose a laptop with good specifications so that you are comfortable when playing games.

 

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Best Processor for Computer Games

Posted on by Norma

Computer Games
To play the game, you have to think about what processor you are using. Right, this is very important because the processor will affect the performance of your computer games

Many processors today, and this makes you even more confused about choosing it. To choose a processor, you must consider its speed, features, model, and brand.

Likewise, when you choose a processor for computer games. This component is the brain of the computer. This processor will affect the performance of the game and also the applications that are on the computer.

Here are some tips on choosing the best processor for computer games

Consider Brand Processor Computer Games

In the market, there are two processor brands to choose from, namely Intel and AMD. These two giant companies really dominate the processors in the world and both do have very good quality. You should look for the best information before you buy

Consider Processor Performance

Both AMD and Intel do have quite good performance, but Intel processors have much better performance compared to AMD. You can choose an Intel Core i7 or Intel Core i5.

Both of these processors have a pretty good performance so it is great for your gaming. The two types of Intel processors that have faster performance are Intel Core i7. If you want to play more exciting games, choose an Intel Core i7 but the price of this processor is much more expensive than the Intel Core i5.

Overclocking

Now, this is seen if you want to overclock. Overclocking is increasing the standard processor speed. For example, the standard speed is 3.4 GHz, capable of being increased to 3.9 GHz. With the condition that you have to use a qualified cooler. Example: Core I 5 4430, 3.0 GHz, 4 Core, Chace 6MB, Overclock Up to 4.6 GHz.

The Right Processor Cooler for Computer Games

This is because the processor on the computer generates heat so it needs the right cooling. With the coolant, the hot processor can cool down immediately.

So you can play games comfortably, you should choose the best processor and in accordance with the motherboard on the computer. Choose a processor with a higher performance so you can play games comfortably.

The higher the processor performance, the better the gameplay. Even though the price of a cheap or expensive processor, but you can be more comfortable playing games of course.…

Pulse Music Technology Education in Ireland

Posted on by Norma

Music Technology
From baffles to bugs, music technology is an area that has grown out of the combined creativity of musical and technical endeavors. It refers to the technology used in the musical business, in particular computer software.

Composition Music

Technology is fundamental in the area of recording, but it is now hugely important in the area of composition also. Strictly speaking, music technology covers the area of acoustics and programming as well as the broader areas of business management within the music industry. While acoustics is the study of sound and how it behaves in a particular environment, programming is a computer term more familiar to the ‘techie’ person.

Music Technology Education

From an educational perspective, the areas to focus on are digital sound editing and sound recording skills. Music technology professionals will need to be adept at music instrument digital interface (MIDI) sequencing and software. Proficiency in MIDI and audio techniques are necessary before the opportunities now presented by technology can be used.

The use of microphones and direct-inject (DI) techniques are part of the mix, as is the use of dynamics and effects equipment. The study of acoustics and monitoring and audio monitoring is fundamental to the study of music technology. The aim is to be able to compose with MIDI-based music technology.

Although a feature of many courses will also be the more practical elements of soldering and wiring and studio routing. Session management for sound engineers is also a key skill to have. After all, it doesn’t matter how creative you can be with both music and technology if you can’t manage the process.

SoundCloud Music Technology

With the increase in bandwidth on the internet, the opportunities for music sharing have grown. A new company that delivers on music technology is SoundCloud. This is an online audio distribution platform which allows users to upload and share their original content. One of the cool things they’ve added in is the ability to add comments at particular points on the timeline of the track. This is a great example of the iterative nature of the web and of technology in general. Each version adds new features and the user experience is enhanced each time. Last February saw the Global Meetup in Ireland for this community.

Apple Legacy

It seems only fair to mention Steve Jobs at this point. His death has provoked a genuine sharing of grief and loss, and very much across the web. Strangely, the news spread across the very technical tools that he brought about creating. He has left a fantastic legacy to the world in general, but to music technologists and music lovers in particular.

For those who create music, the Mac has always been the product of choice and Apple took the audio components of their MacBooks seriously from the beginning. CoreStudio is also a superior product in its class.

Apple incorporated music technology in products and brought music to users in a much more sophisticated and sleekly designed product with the introduction of the iPod. Quickly on its heels came the iPhone and now the iPad. The iPad in particular has allowed touchscreen music performance that was previously prohibitively costly to do.…

Choosing a Quality Laptop Bag

Posted on by Norma

Laptop Bag

Choosing a laptop bag is an easy matter. This is because there are many variants available on the market, starting from the model, size, to the materials used. But apart from the three elements above, you also shouldn’t forget the convenience of using it.

So how do you choose the right laptop bag? Find out the answer through the explanation below.

Determine The Budget For Buying A Laptop Bag

The budget factor is clearly an important one in getting the right laptop bag. To get a good quality bag, of course, you need to prepare a budget. The more expensive the laptop bag is, the better the comfort and safety will be.

Therefore, you need to determine your budget first before looking for the right laptop bag. That way you know the limits regarding the price of laptop bags that can be purchased with your budget range. Of course, the consequences have to accept the materials and models available at this price range.

Determine The Size And Shape You Want

After determining the budget. Find out the size of the laptop you are using. Because not all laptop bags come with all laptop sizes. Many laptop bags are available for products with sizes 13 inches, 14 inches, to 15 inches.

Then you can decide which model you want to use. Most laptop bags fall into two styles. The first model is known as the backpack, while the other is known as the messenger bag. However, recently the Holdall style tote bag has also become an option for those who want to look fashionable.

Pay Attention To The Material Of The Laptop Bag

Most laptop bags use nylon, leather, or canvas material. To choose the hold you can adjust it to your usage. If you are mostly outdoors, you should avoid leather. Likewise with nylon material which is more suitable for outdoor use.

Check Bag Construction

When you have determined the materials to be used and the size. The next step that needs to be done is to pay attention to the construction of the bag. Find out what kind of zipper to wear.

Apart from the zipper, also pay attention to the type of stitching. Especially in the sash. Because a good bag is one that uses additional material for the bottom end of the sash.

Check The Bag Compartment

After checking the material and construction of the bag on the outside. You also need to pay attention to the laptop compartment. Is it only divided by using a thin layer of cloth or thick material complete with a hook to close it?

So, by looking at 5 tips for choosing the right laptop bag, you will definitely find it easier to get a bag that suits your needs. Because buying a laptop bag is as important as buying a laptop. But keep in mind, prepare a sufficient budget, because this bag will also support the security of an expensive laptop.…